The next step towards Market Research

First what, I feel, is most amazing is the fact that within 6months, we have learnt a lot about market research. And a lot is yet to come. With the practical project going on side by side, the combi of theory and practical has only helped us think and do more.

What we are doing : A study of Rose and Gerbera cultivators to improvise its cultivation and marketing practices.

How we are doing it: By recognising the following:

1. The managerial brief

2. Our objectives

3. Operational definition

4. Secondary Data

5. Information Needs

6. Characteristics of Information Needs

7. Identifying Survey Technique

8. Questionnaire Formation

9. Field work

10. Post Field work: Tabulation and analysis.

We currently are forming our questionnaire, infact have complete more than half of it.

What is most important, as quoted by our professor is "One verb per question please!"

:)

Job at field, that is to survey famers is coming soon...

Kisan Mela, Dated: 16th December 2008

Lets do it!!